As I Am - Curling Jelly 16 oz
Define your curls like never before with As I Am Curling Jelly! This lightweight styling gel is specially crafted for naturally curly and coily hair, delivering long-lasting definition, shine, and hold without flaking or crunchiness.
Formulated with a nourishing blend of Aloe Vera, Vitamin E, and natural botanicals, it enhances your natural curl pattern, reduces frizz, and keeps your hair looking smooth and bouncy all day. Perfect for wash-and-go styles, twist-outs, and coil definition, this jelly locks in moisture while keeping curls soft and touchable.
Best For: All natural curl types (from waves to tight coils).
| Brand | AS I AM |
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Defines and enhances natural curls and coils
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Provides long-lasting hold and shine
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Minimizes frizz and flyaways
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Moisturizes and nourishes with Aloe Vera and Vitamin E
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Leaves curls soft, bouncy, and flake-free
How to Use:
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Start with clean, damp hair (best results after using As I Am® Leave-In Conditioner).
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Section hair into small parts to ensure even application.
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Apply a generous amount of Curling Jelly to each section, from root to tip.
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Use fingers or a wide-tooth comb to distribute evenly.
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For Wash & Go: Smooth through and allow curls to form naturally, then air dry or diffuse.
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For Twist-Outs or Braids: Apply while twisting/braiding, let dry completely, then carefully unravel.













