About Us

The Brand

Established in January 2019, as a dedicated Curly Girl friendly store in GCC, we understand the challenge of acceptance, accessibility of products & lack of knowledge to take care of natural hair. We tend to bridge this gap with one simple goal: make every product & resource easily available to every Curly Girl & empower her to embrace the beauty she is.

Each of the brands we represent is handfully picked by us based on real user testimonies, thus ensuring the best of its kind delivered to our customers. These products made of natural ingredients and products that are free of harsh chemicals like Sulfate, Paraben, Silicones or Drying Alcohols. They are safe to use for Men, Women & Children.

Mission

We continuously aim to be the market leader by setting a consistent level of quality in everything we do. Hand-in Hand with brands we continue to educate, empower, create & deliver extraordinary service to conscious millennials who are driven towards natural haircare.

Vision

Our vision to grow our business making it a go-to destination for every Curly Girl hair needs! To put it simple, we dream to replace every hair straightener in the household with a curly hair diffuser.

Our Founder

The Curl Nation - Loving your curls starts here!

Born curly, I have been always proud of my curly hair & its uniqueness. Over time, I gave in to the straightening to keep it professional. But thanks to my pregnancy, I didn’t have the energy to go through the everyday straightening process. I started embracing my natural hair, but the lack of products in this region made it difficult. While working, I met with many with curly hair people only to realize most of them gave up on embracing their natural hair as they didn’t know how to take care of it. Also ordering products internationally consumed lot of time, research & money and was not sustainable solution.

Motherhood & heading a lighting firm with a full-time demanding job, spared me less time to embark more, nevertheless I didn’t give up. I stocked up on product as we travelled, ordered online & tried DIYS. Over years as I kept my curly hair journey, I could see a clear consumer need for textured hair products and the gap in personal passion & knowledge to take care of it. After 11 successful years of corporate career, I quit my job as Head of Projects – Lighting at its peak to pursue my passion and launched The Curl Nation on Feb 2019. In the past 3+ years, at TCN we have educated and helped 1000’s of men, women & children to embrace their natural hair.