i was really skeptical at first, but now i am totally fine with coloring my hair with these pop colors. if you were to dye your hair, you would miss your virgin hair color and would till your hair grows out of your scalp again, but with these color gels you get the color + curl definition since it's a styler. if you wanna rinse it off, you will need a shampoo (not a cowash). it's that easy. i love it btw.